About SOPTrackr
Built by a Dealer for Dealers.
SOPTrackr started as an internal tool inside a working Toyota dealership. Our team got tired of sticky notes, lost parts, and customer callbacks. We built the system we wished existed — then realized every dealership needed it.
What we know
- The average dealership is sitting on $50,000 in parts that haven’t moved in a year. That’s NADA’s number — and a big chunk of it is special-order parts customers never came back to install, plus duplicates that got re-ordered because nobody knew the original was already on the shelf. Properly turned, that same $50K could generate $400,000 in annual sales.
- Once 15%+ of your parts inventory has aged past 13 months, obsolescence starts eating real gross profit. NADA’s benchmarks call for 8× annual parts turnover and a 90% first-time fill rate — meaning roughly 1 in 10 parts requests becomes a special order. Every untracked SOP pushes the wrong direction on both numbers. (NADA, Managing Your Parts Inventory)
- Software for dealerships should feel like it was made by dealership people. Because ours was.
Where we’re going
SOPTrackr is rolling out to single point and multi-rooftop groups across the country. Native DMS connectors (CDK, Reynolds, Tekion) and a mobile parts-runner app are next on the roadmap. Want to shape what we build? Get in touch.
Meet the founder
Jim Henne
Dealer Principal · Founder, SOPTrackr
Jim has spent 20+ years in the car business — working his way up through Service Advisor, Service Manager, Parts Manager, Fixed Ops Director, and General Manager before becoming a Dealer Principal himself.
At every dealer group along the way, the same problem kept showing up: special order parts. Everyone was chasing someone else for status updates and parts were falling through the cracks. He finally dedicated his time to building SOPTrackr and ran it inside his own store — and the results have far exceeded expectations.